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Copenhagen Style Week to Go Forward in August – WWD

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LONDON — Copenhagen Style Week has confirmed its resolution to go forward with its spring 2021 showcase this August.

The occasion will go forward on August 9 and run by August 12, per week later than initially scheduled.

The choice, which was taken alongside among the occasion’s key commerce present companions like CIFF and Revolver, was primarily based on the early easing of lockdown measures in Denmark.

“We’re lucky that the Danish society is opening up rather more shortly than anticipated, making it attainable for us to carry Copenhagen Style Week very near the initially scheduled dates. All of our actions will in fact be set as much as meet relevant regulatory necessities,” mentioned Cecilie Thorsmark, chief government officer of Copenhagen Style Week.

“We’ve obtained immense help from the Scandinavian style business, as Copenhagen Style Week continues to be an essential and much-needed platform for the business’s gross sales, exports and worldwide collaborations. Sustaining the dates to start with of August is a decisive benefit for them,” she added.

The schedule of taking part designers continues to be to be confirmed, however among the metropolis’s buzzy labels, together with Stine Goya, have mentioned that they are going to be opting out of internet hosting bodily style reveals with the intention to shift their focus to restructuring and exploring new technique of communication.

Although the reveals are going forward, the group will nonetheless spend money on creating a digital platform to attach manufacturers with consumers and press and permit them to share content material.

Thorsmark has been placing collectively a digital advisory board with executives from the likes of Stine Goya, Ganni, Holzweiler and Swedish Hope becoming a member of in to assist decide the form and type of the digital platform.

“What’s most essential is that what we develop aligns with the wants of the business,” mentioned Thorsmark, who earlier this 12 months made waves within the business by setting an bold sustainability plan for Copenhagen Style Week and pledging to start out incorporating sustainability necessities for manufacturers taking part within the occasion, in addition to serving to them get there.

Put up-COVID, Thorsmark nonetheless sees a necessity for style week to convey again a dose of power and pleasure within the business, however foresees a distinct, maybe extra low key, strategy to the present format.

“We nonetheless should be artistic, we’d like style design to thrive and provides us aspirations and desires. However the whole lot can be completely different. We gained’t be seeing manufacturers investing a number of a whole lot of hundreds of euros in a present or presentation. Going again to our sustainability technique, this really aligns with our ideas on how you can form a sustainable business,” she mentioned, including that sustainability is changing into a fair greater precedence for Danish labels now and Copenhagen Style Week continues to be very a lot on observe with the objectives it set out in January.

The group has additionally been chosen as a semi-finalist for the European Union competitors ‘Reimagine Style’ for its sustainability necessities plan — a prize run by the European Fee that entails over 700 entries this 12 months.

“It’s one factor to set sustainability necessities in Copenhagen, however there’s additionally the potential for them to be scaled and carried out in different style weeks, or to interact different world leaders,” added Thorsmark.