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CaixaBank is relaunching its mobile-only youth-oriented banking offshoot imagin as a life-style platform providing a variety of banking and non-financial merchandise.
The app-based financial institution breaks down its consumer base in keeping with age, with 0-11 yr olds tempted by gaming-based instructional merchandise, the 12-17 age group supplied contents and providers round private spending and monetary administration, and 18+ clients wooed by a mixture of monetary and non-financial way of life providers, together with music, video video games, developments and a tech store.
The monetary product providing focuses round social sharing and automatic chat-based and messaging providers, together with group funds, cell wallets and robo-advisory providers.
Imagin’s enterprise might be carried out by way of imaginTech, a brand new digital enterprise subsidiary wholly owned by CaixaBank that’s led by its chairman Juan Antonio Alcaraz, CaixaBank’s chief enterprise officer, and chief government officer Benjamí Puigdevall.
Puigdevall says of the brand new mannequin: “Imagin is taking a step ahead in its evolution in the direction of one thing nicely past a monetary app. We went from being the younger sector’s main financial institution, to turning into a lifestyle-oriented consumer neighborhood. In doing so, our relationship with clients doesn’t begin with the registration of a checking account, as is the case with most banking establishments, however as an alternative when the consumer decides to obtain the applying and signal as much as the platform utilizing their e mail tackle. Clients will now not come to imagin simply looking for monetary merchandise, however as an alternative by way of an curiosity in worthwhile content material and distinctive experiences.”