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For me, being part of Tbilisi Hills means being robust and unafraid of challenges. It additionally means being open to introduce improvements and novelties, – says Maya Shanshiashvili, the Industrial Director of Tbilisi Hills, chatting with GEORGIA TODAY concerning the new tendencies and life-style Tbilisi Hills has launched within the nation.
“We not solely promote actual property, we promote a life-style,” she explains.
Inform us about your actions at Tbilisi Hills. What does it imply to be part of this crew?
I’ve been a member of this worldwide crew, or moderately of this household, for 3 years now. My profession at Tbilisi Hills has developed in a really thrilling means. I began my profession right here as a Senior Gross sales Supervisor, and at present I function the Industrial Director of the corporate. The corporate provides its workers a chance to develop, to develop professionally, to set new objectives and attain new heights. For me, being part of Tbilisi Hills means being robust and unafraid of challenges. It additionally means being open to introducing improvements and novelties.
May you share your view on present actual property market tendencies? What is required to develop a profitable advertising and marketing technique?
I wish to level out the tendency that appeared following the COVID pandemic, i.e. the truth that the demand for land has elevated considerably, which is confirmed by numerous research and our each day expertise. It looks like individuals now respect the prevalence and worth of investing in personal homes much more, and the winners are actual property builders who’ve such a proposal. Folks now really feel a have to dwell in an ecologically clear atmosphere, really feel safer, breathe contemporary air, get pleasure from panoramic views, give you the option see stunning mountains at dawn and watch how the town lights start to twinkle at sundown. They’ll get all this with us, simply 15 minutes from the town.
I’d additionally prefer to let you know about an fascinating product – the Tbilisi Hills Flats, created for these not but prepared to purchase costly villas or who merely desire to dwell in a flat. These persons are, nonetheless, properly conscious that it’s a lot better to dwell in a secure and ecologically clear atmosphere, away from the town. The pandemic has been a form of a ‘catalyzer’ in urbanization. These developments as soon as once more proved the significance and justification of investing in actual property.
Inform us concerning the firm’s advertising and marketing technique.
The distinctiveness of the challenge, to start with, signifies that the corporate has a profitable advertising and marketing technique. The primary steps: elevating consciousness in society, have already been taken. Now we’re on the stage of making model loyalty and group. Our advertising and marketing actively works each on the native and international market. On the international market, we’ve had nice suggestions and curiosity from Georgians residing overseas who’ve already created their capital and now have an curiosity in residing of their homeland at a a lot greater stage, which is totally glad by our challenge. It meets all their necessities and excessive requirements, and we’re glad to contribute to their return to their homeland. Additional, nearly all of our residents and potential clients are blended households: a Georgian husband and international spouse, or are those that need to come and dwell in Georgia. The truth that Georgia is turning into an more and more in style place to dwell, and a form of hub, makes us very joyful. I do not brag saying that we’ve got the very best actual property supply in Georgia, as a result of we do not promote simply partitions with roofs. In fact, we use solely high-quality supplies and have international building specialists working right here daily and it isn’t so frequent in Georgia. However that is only a type – our advertising and marketing is extra targeted on a “soul”, in order that’s why we’re holding many occasions right here at Tbilisi Hills. Our purpose is to create a wholesome group that actually enjoys life on the highest of Tbilisi.
What are your future plans associated to Tbilisi Hills? How do you see the corporate’s future in Georgia?
Our future plans, similar to our challenge, are large-scale and bold. We’ve the required base and ambition to say that we’re constructing a metropolis within the metropolis and creating a brand new life-style. We not solely promote actual property, but additionally a life-style, being unafraid of novelties and challenges. We had been the primary and really the one one at this level to construct an expert golf course in Georgia. I hope that others may even comply with us and we can have opponents on this course. We host Georgian golf gamers and our programs are included within the checklist of main European golf programs. We imagine that Tbilisi Hills will turn into one of many emblems of Georgia.
By ANA DUMBADZE
13 August 2020 14:14