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The concept got here to her after a dialog along with her dad Elias Aviles, who has operated his meals truck in Humble, Texas — about 20 miles exterior of Houston — for the previous six years.
When the pandemic hit, the meals truck’s gross sales started to plummet, Aviles mentioned. As a result of the 2 have an in depth father-daughter relationship, Aviles would usually ask him about his gross sales for the day. He generally would earn $60, $40 or $20 in a day. However this time, he informed her he had made as little as $6 final Saturday.
“When he mentioned $6, it was type of like are you kidding me?” Aviles informed CNN. “So, I simply mentioned nicely now we have nothing to lose and I made a decision to make the tweet that day.”
However Aviles’ social media plea labored — by Sunday evening, the submit had garnered round 2,000 retweets. She informed her father that he ought to begin to put together for a lot of new prospects when the truck opened the following day. Her father did not perceive social media, so he did not know what to anticipate, she mentioned.
When he arrived at his meals truck at eight a.m. on Monday, a line of shoppers already awaited him– some who had been ready as early as 6 a.m., Aviles mentioned.
Enterprise was so busy the meals truck needed to shut down twice — as soon as to restock and once more after they had been fully bought out. He even recruited his daughter to assist with the orders.
Aviles estimates that greater than 100 prospects got here by way of on Monday throughout her shift.
On Tuesday, the meals truck had already seen one other busy day of shoppers.