Dallas family launches new fashion brand tailored to teenage boys
Fashion

Dallas household launches new trend model tailor-made to teenage boys

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Someplace between the “boys’ division” and the “males’s part” lie at present’s teenage guys — nonetheless rising, exhausting to suit, however possessing their very own sense of fashion. With these challenges in thoughts, a Dallas household has launched d.RT — a group of fashion-forward younger males’s tailor-made clothes, tees, joggers, jackets, and equipment.


D.RT (pronounced “dust”) is the creation of 17-year-old Dylan Robert Thompson, his sister Paula Brunson, and her husband, Brian Brunson, who say they needed to “fill a void out there house with designs for younger males who admire trend, whereas offering a worth to oldsters.”


Innovation was key to conducting each these targets. The gathering needed to face up to a teenage boy’s life and be capable to develop with quickly rising 10- to 18-year-olds, they decided. In consequence, a signature go well with jacket incorporates a whip sew hem for adjustable sleeve size. A pant incorporates a loop and button system for adjustable pant hem.


They even created a match information for particular classes throughout the assortment — bomber jackets, quilted jackets, efficiency hoodies, and extra.


Mother and father will admire that every one the materials, together with tailor-made objects, are washable and wrinkle-resistant. Most items within the assortment vary from $50 to $350.


“As an athlete, we’re required to put on fits earlier than video games, and since I’m nonetheless rising, I used to be shopping for one to 2 fits per yr,” says Dylan, who hails from Alberta, Canada. “With d.RT, we actually needed to create a go well with that grows with you, and is sturdy by making them machine cleanable and wrinkle resistant.”


However there’s extra to it than the garments. 


The trio additionally needed to create a various neighborhood for younger males, an typically neglected trend and life-style demographic. Paula and Brian Brunson, who’re elevating three younger boys in Dallas, need d.RT to assist share a optimistic message to younger males about taking satisfaction of their look. A weblog on the model’s web site will reinforce the message, they are saying.


“Our household may be very numerous, and Paula and I’ve three multi-ethnic younger boys, which makes variety a driving drive behind our model,” says Brian. “With d.RT, we needed to create a optimistic and inclusive neighborhood for younger males, who aren’t solely looking for trend recommendation, but additionally on the lookout for a useful resource for all times’s challenges.”


The founders say they seen a scarcity of peer affect for teen boys exterior of celeb, sports activities, and leisure, so that they got down to make a group that gives a youthful, but subtle, strategy to dressing younger males — the following technology of gents. 


“Arising with a clothes model for this age group has been one thing our household has talked about for a very long time, and it’s so thrilling to see our imaginative and prescient come to life,” Paula says. “My youthful brother, Dylan, has actually been the inspiration behind the model, and we’re thrilled to supply not solely a clothes line, however a useful resource for our younger males, our subsequent technology of leaders.”


The whole d.RT assortment is out there within the U.S. and Canada beginning November 11 at www.shopdrt.com