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Accor and luxurious hospitality participant Faena Group have cast a strategic partnership, underneath which they plan to introduce the Faena model to Dubai and different international locations.
The brainchild of Argentine hotelier Alan Faena, the Faena Group at present operates the Faena Buenos Aires complicated, which opened its Faena Lodge Buenos Aires in 2004, and the Faena District Miami Seaside, which debuted its Faena Lodge Miami Seaside in 2015.
Each are large-scale, mixed-use ideas that combine their hospitality parts with residential, retail and inventive and cultural parts, creating what the Faena Group calls “one-of-a-kind, socially accountable, holistic environments.”
The group’s Miami hospitality portfolio additionally contains the Casa Faena resort.
“Alan Faena is a transparent chief within the luxurious way of life sector along with his transformative ideas,” Accor chairman and CEO Sebastien Bazin mentioned in an announcement. “Faena Districts are shifting the gravitational facilities of the cities the place they reside, making a real distinction of their communities. These will function our mannequin as we work hand-in-hand with the Faena staff to assist obtain their imaginative and prescient and international enlargement ambitions.”
Accor has been betting huge on way of life hospitality in current months, forging a three way partnership with boutique way of life group Ennismore in late November.
On account of that partnership, Accor launched a standalone way of life hospitality platform underneath the Ennismore title, bringing its Delano, SLS, Mondrian, SO/, Hyde, Mama Shelter, 25hours, 21c Museum Inns, Tribe and Jo&Joe manufacturers underneath the identical umbrella as Ennismore’s Hoxton chain and Scottish resort Gleneagles.