By Elizabeth Pineau
PARIS (Reuters) – French dressmaker Julien Fournie first discovered to wield a pair of scissors, then to design a costume on an iPad. Now, the worldwide pandemic has pressured him to select up a brand new talent – as film director.
Paris Haute Couture Week is generally a riot of runway exhibits the place the style crowd congregate in luxurious places. This yr, COVID-19 means most reside occasions are off.
As an alternative, many designers have turned to video to showcase their collections for the week, which formally started on Monday and runs till Jan. 28.
Fournie, a 45-year-old who runs his personal couture label, spent three days taking pictures a 9 minute and 30 second movie in his Paris workshop, starring himself, a few of his workers, and three fashions.
“We designers need to reinvent ourselves endlessly,” he mentioned in a break from filming. “Now we have to know how you can sew, to design, to handle social networks.”
That meant shifting into a brand new medium to current his assortment was not an enormous leap, he mentioned.
“It is an unimaginable alternative in our occasions to have the ability to reinvent your self throughout COVID, to be the director of your personal future, to stage your personal universe.”
The movie options ladies wearing goose feather outfits and multicoloured organza cloth, shifting by means of a fantasy world with a Center Japanese flavour. Nearly all of Fournie’s purchasers are from the Center East.
Due to the worldwide pandemic, clients need much less extravagant designs, as a result of the gatherings the place the outfits shall be worn today are extra modest and intimate, mentioned the designer.
His workers too have needed to adapt. After a consumer has visited to check out an outfit, staff iron the attire. “The warmth eliminates micro organism and viruses,” mentioned Lea Gelenan, one in every of Fournie’s senior workers.
(Writing by Christian Lowe; Modifying by Jan Harvey)